We started our engagement with a strategic exercise, looking at customer tension points with the existing market and the brand values Ergatta provided to solve those. We empowered users who are turned off by fitness instructors to instead draw motivation from the same competitive spirit that drives sports and gaming. The product further gamified fitness with intelligent user-driven data that increased workout challenges as users completed workouts. Our branding reflected these core pillars with a smart, sporty, competitive and motivational design language.In addition to the creation of a global design system for the product, we also lead the conceptualizing, branding & design of a series of on-screen games.After we launched the core product, we redesigned the website, created a marketing language across all touchpoints, and creative directed dozens of photo and video shoots.We're proud to say that 3 years after our initial brand identity work, Ergatta is now valued at over $200 million, having won Clio Awards, American Advertising awards, and a slew of incredible press. We're still working with Ergatta as creative consultants, acting as stewards of the brand as it continues to grow and evolve.