Project Info

Core came to us with a mission to level the playing field for small, mom & pop fitness instructors. 
We developed a brand strategy that put instructors first and created a fitness platform that’s more open, inclusive and real.

We finished the strategy sessions with a new brand purpose: Every Body’s Business. Our brand mark, colors, type, photography style & product design all aim to embody the set of values we established.


Brand Identity
Product Design


Andrew Levy
Sam Wilkes
Mac Shafer
Zack Cohn

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