Ergatta is a connected rowing machine that uses gaming to provide an engaging, fun workout experience. Without an instructor on the screen, the experience demanded a striking visual system to hold a users attention and separate the offering from the pack.
In addition to the creation of a global design system for the product, we also lead the conceptualizing, branding & design of a series of on-screen games.
After we launched the core product, we redesigned the website, created a marketing language across all touchpoints, and creative directed dozens of photo and video shoots.
We're proud to say that 3 years after our initial brand identity work, Ergatta is now valued at over $200 million, having won Clio Awards, American Advertising awards, and a slew of incredible press. We're still working with Ergatta as creative consultants, acting as stewards of the brand as it grows.