Ergatta tapped us to conceptualize, creative direct and produce their flagship out-of-home campaign starring Colin Kaepernick.
Colin was the perfect embodiment of our campaign strategy: Ergatta isn’t for people motivated by instructors shouting platitudes at them. Ergatta is for people who want to carve their own lane and chart their own path.
It’s for the iconoclasts who want to break the mold and write their own story.
We landed on the tagline "Game on", a provocative call to arms that also speaks to competition and gaming, both tenants of our brand.
The campaign went on to win a Clio Award and an American Advertising award.