We were approached to create a brand and platform that connects nonprofits with service providers. Their members are small fish but we offer them a big pond to grow in. It’s a community, a habitat, an ecosystem for impact. We named it Pond. We centered the design around a color palette based on the liminal seasonality of the pond ecosystem. We cropped hand drawn silhouettes tightly, and combined vector graphics with hand drawn illustrations from local artists to immerse the user in the ecosystem.